Posts Tagged ‘website’

Apr 11 2011 From Dazzle to Death – Five Fatal Web Content Flaws
Website mistakes

Writing web content can be a hard enough task… researching your topic, finding the best SEO keywords, agonising over every single sentence to keep it engaging, informative, and relevant. Finally you piece together content that is a shining masterpiece full of intelligent, insightful and pertinent information. After taking a moment to give yourself a congratulatory

Feb 14 2011 Why Looks Matter!
Web design - why it matters

Let’s face it – looks matter. It’s not that we’re all horribly shallow or vain, but when it comes to pretty much everything in life (from a spouse, to a new couch, or a car) if it’s easy on the eye, you won’t hear too many complaints. Consider this… have you ever rocked up to a

Posted in Communication, Marketing, Websites by 14 comments
Jan 31 2011 Are You Too Clever?
Copywriting tips - keeping language simple

Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. While he may be insanely intelligent, his “cleverness” is surprising lacking. The kind of “clever”

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