Whether you’re writing a blog, putting a Power Point presentation together, or want to take your Facebook page to the next level, there’s some awesome free tools out there to give your content the professional edge.
People love all things gruesome. You’ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder
When it comes to website copy, there’s an awful lot of focus on SEO (Search Engine Optimisation), but is that all there is to writing good website copy? I think not. While SEO is an important consideration for building your Google ranking, you must never lose sight of the fact that your prospective customers are
Writing web content can be a hard enough task… researching your topic, finding the best SEO keywords, agonising over every single sentence to keep it engaging, informative, and relevant. Finally you piece together content that is a shining masterpiece full of intelligent, insightful and pertinent information. After taking a moment to give yourself a congratulatory
So what makes great sales copy? Is it well-written text? Broad appeal? A unique product? While all these elements are important and certainly help strengthen your message, probably the most critical of all is answering “What’s in it for me?” Think about it – you could have an absolutely brilliant product, but if you can’t