Posts Tagged ‘website copy’

Oct 30 2011 Emotions in Advertising – FEAR
Emotions in advertising - fear

People love all things gruesome. You’ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder

Apr 11 2011 From Dazzle to Death – Five Fatal Web Content Flaws
Website mistakes

Writing web content can be a hard enough task… researching your topic, finding the best SEO keywords, agonising over every single sentence to keep it engaging, informative, and relevant. Finally you piece together content that is a shining masterpiece full of intelligent, insightful and pertinent information. After taking a moment to give yourself a congratulatory

Mar 29 2011 What’s In It For Me? The Benefits of Benefits
Copywriting - focus on the benefits

So what makes great sales copy? Is it well-written text? Broad appeal? A unique product? While all these elements are important and certainly help strengthen your message, probably the most critical of all is answering “What’s in it for me?” Think about it – you could have an absolutely brilliant product, but if you can’t

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