Posts Tagged ‘simple’

Mar 05 2011 Affect vs. Effect – Getting Them Right
Affect vs Effect - getting them right

These two words are perhaps the most confused and misused in the English language. Without getting bogged down with which is a noun and which is a verb – and the exceptions to the rules – here you’ll find some simple tips to remember the difference between these words and how they should be used in

Posted in Copywriting Tips by 7 comments
Jan 31 2011 Are You Too Clever?
Copywriting tips - keeping language simple

Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. While he may be insanely intelligent, his “cleverness” is surprising lacking. The kind of “clever”

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