Posts Tagged ‘message’

Aug 22 2011 Using Quotation Marks “Correctly”
Using quotation marks correctly

Which I’ve failed to do in my title – but it seems there’s an increasing trend for incorrectly using quotation marks to emphasise words.   Of course, the most obvious use of quotation marks is to encapsulate speech within text, for example:   A chicken walks into a bar; the bartender says “We don’t serve poultry.” “That’s OK”,

Posted in Copywriting Tips by 7 comments
Jan 31 2011 Are You Too Clever?
Copywriting tips - keeping language simple

Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. While he may be insanely intelligent, his “cleverness” is surprising lacking. The kind of “clever”

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