Posts Tagged ‘first impressions’

Apr 18 2011 Why Higher Price Tags Are Sometimes Better
Transparent pricing

Prior to building our new home in 2009, many an hour was spent traipsing through glamorous display homes – oohing & ahhing over lighting fixtures and cupboard handles, imagining the memorable Sunday afternoons we’d spend overlooking the meticulously landscaped garden from our stylish alfresco dining area. And from $164,000 – what a bargain!!!! Except of

Feb 14 2011 Why Looks Matter!
Web design - why it matters

Let’s face it – looks matter. It’s not that we’re all horribly shallow or vain, but when it comes to pretty much everything in life (from a spouse, to a new couch, or a car) if it’s easy on the eye, you won’t hear too many complaints. Consider this… have you ever rocked up to a

Posted in Communication, Marketing, Websites by 14 comments
Jan 31 2011 Are You Too Clever?
Copywriting tips - keeping language simple

Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. While he may be insanely intelligent, his “cleverness” is surprising lacking. The kind of “clever”

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