Posts Tagged ‘copywriting’

Jul 02 2011 Words Are Like Flowers – How to Get Your Garden to Flourish
Improving your copywriting

“Words are like flowers… cultivate them carefully, arrange them artfully, and you will create something beautiful.” Just like gardening, some people have wonderful green thumbs and their plants flourish and thrive. Others (like me) have the Black Thumb of Death! Fortunately (for me) my writing skills are much better than my gardening skills. So how

Posted in Communication, Copywriting Tips by 1 comments
Apr 11 2011 From Dazzle to Death – Five Fatal Web Content Flaws
Website mistakes

Writing web content can be a hard enough task… researching your topic, finding the best SEO keywords, agonising over every single sentence to keep it engaging, informative, and relevant. Finally you piece together content that is a shining masterpiece full of intelligent, insightful and pertinent information. After taking a moment to give yourself a congratulatory

Mar 29 2011 What’s In It For Me? The Benefits of Benefits
Copywriting - focus on the benefits

So what makes great sales copy? Is it well-written text? Broad appeal? A unique product? While all these elements are important and certainly help strengthen your message, probably the most critical of all is answering “What’s in it for me?” Think about it – you could have an absolutely brilliant product, but if you can’t

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