Posts Tagged ‘copy’

Oct 30 2011 Emotions in Advertising – FEAR
Emotions in advertising - fear

People love all things gruesome. You’ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder

Aug 22 2011 Using Quotation Marks “Correctly”
Using quotation marks correctly

Which I’ve failed to do in my title – but it seems there’s an increasing trend for incorrectly using quotation marks to emphasise words.   Of course, the most obvious use of quotation marks is to encapsulate speech within text, for example:   A chicken walks into a bar; the bartender says “We don’t serve poultry.” “That’s OK”,

Posted in Copywriting Tips by 7 comments
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