Is your online video strategy killing your website conversions? After all, aren’t all the experts out there saying that including video on your website is an awesome way to improve SEO? That including video helps engage your visitors and increase your online exposure? That including video on your site can improve conversions by up to
The first thing a potential new client will usually ask is what my hourly copywriting rates are. And fair enough. None of us like surprises – least of all the bill at the end of a project! The thing is, I seldom use an hourly rate. I personally prefer to price each project individually, based
Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers. I get this. I really do. What I don’t get is the stingy nature of some business practices that defy economic rationale. They may save a penny (sometimes,
Despite those pessimistic kill-joys who say you shouldn’t have to wait until a new year before you set yourself up to fail miserably with another set of New Year’s resolutions, I think the start of a new year is a great chance to stop, reassess, and consider old habits and new. Sure – you can
You may think customer service is a complex issue and that keeping your customers happy is even more difficult, after all, everyone wants something different and surely you can’t please all the people all the time… Or can you?