Online Content How effective is your online content? Chances are you’re not a web designer, so you’ve probably spent quite a bit of time and money having your website professionally designed to reflect the equally professional nature of your business. But that’s only half the story. Even if you are a web designer there’s nothing quite as tragic as visiting a beautifully designed website only to find it full of woeful online content; copy littered with typos, misused words, incorrect punctuation, and self-indulgent jargon. It undermines every penny spent on the design of the site – not to mention your professional reputation. Optimising your online content. There are a number of elements to consider when writing online content to increase your site’s ranking, visibility and authority. * Keywords – are you using the best words in the right places? * Relevance – can your audience relate to your message? * Freshness – are you giving search engines new material by which to find you? * Accuracy – is your content factually correct and free from embarrassing errors? * Layout – how easy is it to read your content off the screen or a smart-phone? * Readability – is your message engaging and free from unnecessary jargon? While targeted keywords are often thought to be the best holy grail of SEO, if your content is stuffed full of keywords with little consideration to how they work in conjunction with these other elements, they will very quickly lose any potency. The key to successful online content is understanding how to pull all the different aspects together to increase your ranking, satisfy your audience, and build you professional credibility. Getting it right Copybreak can provide you with online content that’s not only crafted to the highest standard, but content which appeals to your audience and search engines alike. Get in touch with Copybreak for a free appraisal of your online content and an obligation-free quote. 0459 239 066 | 
