Archive for the ‘Marketing’ Category

Apr 18 2011 Why Higher Price Tags Are Sometimes Better
Transparent pricing

Prior to building our new home in 2009, many an hour was spent traipsing through glamorous display homes – oohing & ahhing over lighting fixtures and cupboard handles, imagining the memorable Sunday afternoons we’d spend overlooking the meticulously landscaped garden from our stylish alfresco dining area. And from $164,000 – what a bargain!!!! Except of

Apr 11 2011 From Dazzle to Death – Five Fatal Web Content Flaws
Website mistakes

Writing web content can be a hard enough task… researching your topic, finding the best SEO keywords, agonising over every single sentence to keep it engaging, informative, and relevant. Finally you piece together content that is a shining masterpiece full of intelligent, insightful and pertinent information. After taking a moment to give yourself a congratulatory

Mar 29 2011 What’s In It For Me? The Benefits of Benefits
Copywriting - focus on the benefits

So what makes great sales copy? Is it well-written text? Broad appeal? A unique product? While all these elements are important and certainly help strengthen your message, probably the most critical of all is answering “What’s in it for me?” Think about it – you could have an absolutely brilliant product, but if you can’t

Feb 28 2011 When Clients Go Dead On You
Client communication and relations

Following last week’s blog on 7 Steps to Mending Broken Fences (what to do when client relations break down), one of my readers asked if I had any ideas about how to deal with a clients who had gone dead on them. Not literally (thank goodness… that’s a whole ‘nother post!), but those clients who hadn’t been

Feb 14 2011 Why Looks Matter!
Web design - why it matters

Let’s face it – looks matter. It’s not that we’re all horribly shallow or vain, but when it comes to pretty much everything in life (from a spouse, to a new couch, or a car) if it’s easy on the eye, you won’t hear too many complaints. Consider this… have you ever rocked up to a

Posted in Communication, Marketing, Websites by 14 comments
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