“Without promotion something terrible happens… Nothing!” A great quote by PT Barnum and a great reason to make sure your sales message is doing its job and creating attention for your business. After all, consumers can now access any kind of vendor, any where in the world, any time of the day or night.
People love all things gruesome. You’ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder
You may think customer service is a complex issue and that keeping your customers happy is even more difficult, after all, everyone wants something different and surely you can’t please all the people all the time… Or can you?
If you actually know what a copywriter does, you’re already doing well. Many people still seem to think it’s something to do with copyright © and the protection of intellectual property, instead of the act of writing of copy (copywriting). But that’s a whole ‘nother blog post! For those of you who are aware of
When it comes to website copy, there’s an awful lot of focus on SEO (Search Engine Optimisation), but is that all there is to writing good website copy? I think not. While SEO is an important consideration for building your Google ranking, you must never lose sight of the fact that your prospective customers are