Archive for the ‘Customer Service’ Category

Mar 07 2014 Is your online video strategy killing your conversions?
Website video strategy and conversions

Is your online video strategy killing your website conversions? After all, aren’t all the experts out there saying that including video on your website is an awesome way to improve SEO? That including video helps engage your visitors and increase your online exposure? That including video on your site can improve conversions by up to

Apr 10 2012 The False Economy of Stingy Service
False economy of stingy service

Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers. I get this. I really do. What I don’t get is the stingy nature of some business practices that defy economic rationale. They may save a penny (sometimes,

Posted in Customer Service, Marketing by 2 comments
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