“Without promotion something terrible happens… Nothing!”
A great quote by PT Barnum and a great reason to make sure your sales message is doing its job and creating attention for your business.
After all, consumers can now access any kind of vendor, any where in the world, any time of the day or night. Not only do you need to be getting your sales message out there, but you need to get it noticed. So where do you start? Well, you can quote me on these…
1. LOOK AT MOI..!!
It goes without saying, that before you can convince anyone of anything, you’d better get their attention. Whether you’re writing blogs, sales letters, emails campaigns, or brochures, if you don’t have an attention-grabbing headline your prospective consumer won’t even give you a look in.
You need to pique their interest and give them a reason to keep reading.
Forget the cutesy, punny headlines. They might be clever, but if they don’t effectively communicate your message, your target audience may well fail to make the connection.
Instead, use the headline to shout the main benefit, eg. Lose 10kg in 2 Weeks, 10 Ways to Save $$$ Off Your Next Grocery Bill, The Secrets of Sound Sleep.
Sure, these headlines might seem pretty simple and straightforward – but your audience doesn’t want to waste their valuable finding out if your offer is something they’re actually interested in.
Keep it simple, keep it direct, and keep it obvious.
2. SO, HOW DOES THAT MAKE YOU FEEL?
So you’ve got their attention. Now what? Now you show them why they need your product/service. You identify their problem.
With summer almost here, will they be embarrassed about getting back into their bathers? Is the rising cost of groceries making it hard for them to pay the rest of their household bills? Are they struggling to get through each day before falling into bed for yet another sleepless night?
If you can demonstrate an understanding of their unique problem, you can bet your audience will keep reading to find out what solution you have to offer them.
3. IT’S A BIRD… IT’S A PLANE… IT’S SUPERMAN!!
This is where you get to tell your audience how your product/service can satisfy their need. How you can get them back into their bathers, or cut their grocery bill, or have them sleeping like a baby.
You get to play the hero!
Of course, don’t forget to focus on the BENEFITS of your solution. There’s no good having your audience read this far, only to lose them by focusing on the features and forgetting to WOW them with how the benefits will improve their life.
4. I CAN’T BELIEVE IT’S NOT BUTTER!
Yes, your audience may be wondering if it’s all too good to be true. Here’s your opportunity to build credibility convince the masses that you can be trusted.
There are several different ways you can do this, such as testimonials, money back guarantees, comparisons with inferior products, case studies, and reliable statistics.
When you can put your money where your mouth is, chances are your prospective customers will put their money in your pocket.
5. CALL ME… CALL ME NOW.
Don’t forget the all important call to action. Do they need to click a button to fill an order, or post a form by a due date? You can’t just assume your audience will know what to do next, so make sure you’re very clear about how they should proceed.
And should you need help writing a killer sales message to wow your audience, well… call me…. call me now!